Customer experience by Frank Owen
In this workshop you will:
• Learn about the principals of Customer Experience design and measurement
• Create or Refine Personas
• Develop a sketch of your Customers Journey
• Identify key “Pain-points” & “Moments Of Truth” in your Customer Relationship
• Consider the link between desired Experience, your Brand and the Value Proposition
• What this means for your marketing and sales process
While all stages of the customer journey are in scope, the focus will be on the early commercial phases. This workshop is for all companies and staff wishing to ensure they understand how their target customers think and feel. And that their product or service is well adapted to serving and delighting that customer profile. Look forward to seeing you there!"

https://www.ispacegh.com/applycew20