Are you feeling the pressure to jump on the social media bandwagon … but concerned that you don’t have enough information or expertise to do it properly? Don’t stress about it! We’ll show you how to take full advantage of social media’s strengths, easily incorporate a social media program into your organization’s marketing strategy, and join the rest of the interactive online business community with this course.

Workshop modules

• Social media basics
• How to use specific social media networks
• Determine which social media platforms are best for your business
• Create an action plan for setting up your own social media network
• Learn to accurately measure social media effectiveness
• Create a lunch checklist and rollout timetable
• How to write updates and posts that are compelling and engage followers
• Daily management of social media