The Brand, Design & Identity Workshop
Starts: Monday, 8 June, 2015 01:00pm
Ends: Friday, 12 June, 2015 05:00pm
A strong logo and subsequent brand identity system is one of any organization’s greatest assets. When it comes to brand identity, the task of today’s designer is to define the most pertinent idea and transform it into the most relevant visual code – this means taking commonplace letterforms, shapes and images and masterfully turning them into distinctive and meaningful brand assets. Tied to the organization’s strategies, a logo isn't simply just decoration; it is a vital component of the organization’s success.
But how do you create an iconic brand identity?
LogoLab – a 5 day intensive workshop, undertaken by Nana K. Duah - Principal and Creative Director of brand and identity consultancy, Oxygen - breaks down the process of creating iconic brand identities into methodical steps so you can execute each element strategically and successfully and provides advice and tips that explain what makes an identity work and why.
It also opens you up to Nana’s world of Brandinkra, a process he has developed that empowers local symbolism and makes them globally trustworthy.
If you are in the business of helping businesses communicate their objectives through the power of design and want to learn how to boil down an organization’s essence into a simple but coherent, compelling and creative mark, this workshop is for you.
HOW TO REGISTER
Click here: www.aiti-kace.com.gh/?q=vertu to register.
Registration Fee is GH¢50.
For more information: www.vertuinstitute.org
Date: Monday 8th June - Friday 12th June 2015
Time: 1pm – 5pm each day
Fee: GH¢690 - This includes Course Certificate and lunch for the 5 days
Early Bird Offer: Save GH¢40 and pay only GH¢650 if you register before Friday 29th May 2015.
WHO WILL BENEFIT?
Graphic Designers, Brand Designers, Advertising Creatives (Visualizers), Design Students and anyone enticed by the power of creating the future through design and branding may apply.
Participants are required to come with their sketchpads, pencils and their laptops (pre-installed with Adobe Illustrator and Photoshop)