This course will be a Full Day intensive in Person Session . It will be interactive and driven by relevant examples and case studies. Each student will be required to use a Spec project for the duration of the course. The course will focus on equipping students with the technical knowledge as well as provide a good grounding in the project management aspect of television commercial production.
This course is for Aspiring Film makers, Agency executives that want to understand Television Commercial Production, Producers and Directors who want to improve their knowledge Students of film who want to specialise in Television Commercial production.
OVERVIEW
Understanding Commercials
- Finding your voice + inspiration
- Using culture as a starting point -> Creating ads that live and form part of culture
- Developing a story -> story grounded in reality
- Pitching your idea to brands
- Working with brands
- Using culture as a starting point -> Creating ads that live and form part of culture
- Telling a story in 30-45secs
- Using humour to sell
- Writing, design and giving direction
- Costing, Stretching budgets to create
- Cultivating an 'agency' culture
- Preproduction
- Selecting a Crew
- Selecting your equipment
- Breaking down your story, script, concept
- Logistics , Props et al
- Production Schedule
- Casting
- Rehearsals
- Client Sign offs
- Production
- Directing Talent
- Roles of the Crew
- Working with a shot list, Story Boards
- Involving the client
- When do you Wrap?
- Post production
- Managing Assets
- Editing
- Sound Design
- Handling Feedback
- Locking down your edit
- Colour correction
- Colour grading
- Submissions, Reverts and dealing with feedback
- Finishing & Delivery
This class will take place at Crystal park East Legon, on the Friday 26th November, 2021.
Cost: 450GHC per person. Limited seats available. Make Payment to book a seat.
Enquiries vis Whatsapp: 02433226046
