The Zambia Association of Manufacturers is in the process of rolling out the ‘Proudly Zambian Campaign’. The Proudly Zambian Campaign has long been touted as a key tool for the promotion of local consumption of locally manufactured products and services for the purpose of building Zambia. Initiated in 2004 by the Domestic Trade and Commerce (DTC) Department, the Campaign created an opportunity for Zambia to introduce a mark of quality, which will spur manufacturers, producers and service providers alike to enhance their quality offerings to consumers of their goods and services.