‘Publicity is absolutely critical. A good PR story is infinitely more effective than a front page ad.’ - Richard Branson, founder of the Virgin Group ‘How to Get Publicity' is one-day workshop designed to teach marketers and promoters how to save money and still promote their brands/businesses by relying more on FREE publicity than on money-guzzling advertising campaigns. Recommended for: Marketers, PR practitioners, Event organizers/promoters, Small-to-Middle-Sized Business Owners, Aspiring Politicians, Entertainers (in any genre) Venue: 4th Flr, Norwich Union House, Nairobi City (near Hilton Hotel) Limited places available: 15 pax Registration: Kshs 500/= Date: Saturday, 13th January, 2018 E-mail: admin@alexandernderitu.com In this workshop, you will learn about: • Publicity vs Advertising • Marketing Basics • Some Publicity Success Stories • How to Approach the Mainstream Media and Bloggers • 'Positioning': The Concept That Revolutionized Advertising • The Importance of Branding • E-mail Marketing • Going International ADVANCE TICKETS ONLY. REGISTER HERE: http://www.alexandernderitu.com/training/