‘Publicity is absolutely critical. A good PR story is infinitely more effective than a front page ad.’ - Richard Branson, founder of the Virgin Group 'Artists often have a hard time getting their art work out there and appreciated. And it's not because it's not good work. It could be amazing work. But it's because you don't have the marketing/communication skills to let people know what you are doing.' - Evan Carmicheal, entrepreneurial advisor, on 'How to Promote Your Book Without Spending Money' ‘How to Get Publicity' is one-day workshop designed to teach marketers and promoters how to save money and still promote brands/businesses by relying more on FREE publicity than on money-guzzling advertising campaigns. APPLY HERE: www.AlexanderNderitu.com/training (Advance tickets only) Good for: Marketers, PR practitioners, Event organizers/promoters, Small-to-Middle-Sized Business Owners, Aspiring Politicians, Entertainers (in any genre) Venue: 4th Flr, Norwich Union House Towers, Nairobi City (adjacent to Hilton Hotel) Limited places available: 15 pax Registration fee: Kshs 1,000/= Date: Saturday, October 7th, 2017 E-mail: admin@alexandernderitu.com In this workshop, you will learn about: • Publicity vs Advertising • Marketing Basics • Some Publicity Success Stories • How to Approach the Mainstream Media and Bloggers • Network Marketing • The Importance of Branding • E-mail Marketing • Going International APPLY FOR THE WORKSHOP HERE: www.AlexanderNderitu.com/training