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GLOBAL ICON WORKSHOPS -BRAND DEVELOPMENT AND MANAGEMENT

By Lex Entertainment Limited
Fri, Aug 23 9:00AM - Sat, Aug 24 4:00PM
ACCRA INTERNATIONAL CONFERENCE CENTER, Accra
past 9 months
GLOBAL ICON WORKSHOPS -BRAND DEVELOPMENT AND MANAGEMENT

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It’s a 3-day BRAND DEVELOPMENT AND MANAGEMENT workshop, hosted LIVE in ACCRA, GHANA, annually to create competitive brand conscious industries in Africa to suit today's global brand conscious industry demands. Running, successfully, for three years, the workshop is designed to help groom, develop and prepare brands amateurs and self made brand persons and businesses into sustainable brands. 
During these workshops, participants are given the requisite training, guidance and test on how to strategically position their brands, acts and crafts to meet international standards. Participants also discover how to build a successful and sustainable careers and businesses in their various industries. The 2019 edition seeks to introduce a live simulcast event in at least 10 locations in 5 major African countries. Attendees will learn from experts from various fields in the BRAND DEVELOPMENT AND MANAGEMENT INDUSTRY, gain a new perspective on relevant topics/aspects and get practical tools to take home. Participants will leave equipped and excited to live and create change with a renewed passion and drive.


CORE OBJECTIVES
1. Learn from world-class brand conscious industry leaders.


2. Impact your community. Whether you are brand conscious person in a large organization or want to be a better mentor to those around you or to develop your team, you will gain meaningful and relevant insights so you can return home/work ready to implement your new action plan and lead with renewed passion and commitment.


3. Make meaningful connections. This workshop is an opportunity for you to network with the likeminded leaders who shear your passion for brand leadership and learning.


4. Expand your network with relationships that produce tangible results.


5. Renew your Energy. Global Icon Workshops is designed to deliver the very best creative arts content that inspires and motivates all who attend .


6. Gain New Ideas. Global Icon Workshops is a world-class leadership experience full of rich content, key takeaways and easy-to-implement action plans.


The Core Mission of these workshops is to place value on person(s) and brand(s), equipped with brand(s) development and management(s) and entrepreneurial skills enabling them to face the challenges of their profession and sell out their brand the right way for great returns.


Global Icon Workshops will gather the experiences of our recruited resource personnel to provide a 360 analysis representing the impact of each stakeholders role within the industry.


STRATEGIES


Industry Positioning, Branding And Enhancement. Networking With Key Stake Holders In Various Industries. Carving A Niche For Our Industry.


Global Icon Workshops Will Serve As A Sensitization And Educational Platform On The Need To Appreciate Each Field As A Career As A Core Objective.
Demonstrate Knowledge Of The Variety Of Materials/Media Used To Sustain Industries In Varied Settings. Critically Throw Light On All The Phases Of Brand Development & Management of the various Industries, That Most of Its Occupants Have Ignored Over The Years, Which Forms Part Of The Core Attractions Of The Brand Delivery/Returns .(Script Writing, Branding, Marketing, Quality Of Equipment, good Story Telling, just to mention a few) Provide An Opportunity For Social Interaction With professionals, Across Sects; And Showcase Positive Communal Engagement.


TARGET


Targeting That Individual At What Ever Position In The Industry. Activities To Enhance In Chosen Field Of The Industry The Person Who Intends To Take Up A Career In The Industry Encouraging Specialization In The Creative Arts Industry.

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