Are you prepared to do better than your competition? Are they utilizing Facebook marketing, and you want to as well? Do you want your marketing campaign to be better than theirs? That takes determination and education, and this article can certainly help you out with the latter.

Make good use of Facebook Insights. You should visit this feature on a weekly basis to get an idea of how many people you reached out to. You will be able to get detailed numbers for each updates as well as a weekly number of uses you reached out to.

If you're having trouble gaining followers, you can offer a sweepstakes in return for their "Like". Just place the sweepstakes in a tab on your company's page and have them fill it out with their email address, specifying that only those who Like your page will be eligible for the contest.

Decide why you want to have a Facebook page. As with other kinds of marketing to maximize the returns for the business, you must understand why you're marketing in the fist place. You also need to define your marketing goals and create a corresponding marketing strategy. You must create your Facebook page with your marketing strategy in mind.

Always post a link to any new content on your site to your Facebook wall. If your site includes a blog, have it automatically summarized and linked on your Facebook. You might even link a Twitter account to the Facebook page and make sure tweets appear on it too.

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Marketing through the use of Facebook tabs is an easy and efficient way to get the word out. Why not create a "Promotions" tab and highlight items you have on sale, coupons you've made available or even contests you're running. It's a great way to allow your followers to easily keep up with what's going on.

Connect your Twitter account to your Facebook page. This will help you streamline your posts to both social media accounts. When you post on Twitter, your post is also posted simultaneously on your Facebook page as well. This saves you the time and effort of signing onto both sites to make one post.

With all the information you have at your fingertips, there isn't any reason why you cannot use Facebook to become better than the competition. Now you have the keys to teach others about success. Spread your new found knowledge with those around you.