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Digital Transformation: Strategies For Business Growth, Kampala, Uganda.

By Eventbrite
Tue, Apr 17 6:00AM - Wed, Apr 18 2:30PM
Kampala, Kampala
past over 1 year
Digital Transformation: Strategies For Business Growth, Kampala, Uganda.

The course introduces participants to the fundamentals and relevance of digital marketing, search engine optimization, and email marketing for businesses. The course will equip participants with the technical skills needed to manage successful SEO and email marketing campaigns at minimal costs. The purpose of this course is to provide an actionable framework for analyzing, designing and implementing targeted brand awareness campaigns (that generate revenue) on popular social media channels and other online platforms, The course will critically analyse and provide solutions to the challenges preventing businesses from taking advantage of the vast publicity opportunities offered by these online channels. Who Should Attend: This short course is aimed at businesses or individuals seeking to improve bottom line profitability through cost-effective digital marketing strategies. Such strategies are designed to: Attract & retain new or younger demographics Get well-targeted website traffic Improve on website conversion and sales. Improve engagement with current clients Provide easy access to information, products, and services Improve customer services Reduce costs of operation through automation. The course is also suitable for industry entrants seeking new careers within Email Marketing and Search Engine Optimization. Learning Outcome: Participants will gain first-rate taught and practical experiences from industry leading trainers through lectures, workshops, DIY sessions & use of real-time case studies. Specifically, individuals will learn to: Create digital strategies with high ROI that are closely aligned with the core business objectives. Increase online visibility and bottom-line profitability through search engine optimization Design and implement targeted marketing and content delivery with real-time results Acquire, retain and extend customers through digital avenues Generate higher converting leads via email marketing Provide rich customer experiences through the creation of engaging content Increase website traffic and search ranking through practical, industry-standard search engine optimization techniques. Acquire new skills for entry into a new industry as an Email Marketing/SEO Consultant. Stay up to date with the latest trends in the digital, social & mobile marketing industry Benefits & ROI: Increased Revenue, Reduced Costs Digital marketing delivers a higher ROI than other traditional forms of marketing, mainly by generating higher conversion rates in relation to initial costs. A well-planned and implemented digital strategy can significantly improve revenue and reduce operational costs. Real-time Customer Services Through daily active engagement, organizations can respond quickly to customer requirements and through social listening, gain valuable insights that aid smarter business decisions. Connecting with customers online makes it easier to find your products and services, increase top of mind brand awareness, customer retention and brand loyalty. Improved Competitive Advantage Digital marketing, Search Engines & Email Engines all provide level playing grounds for businesses as the cost of participation is relatively low or FREE. It keeps you on par with rivals, allowing competition with even the largest corporations. With search engine analysis monitoring you can gain key information about your competitors, allowing you to make strategic business decisions. Learning Outcome: Create Visibility and Build Credibility that Increases Profitability by engaging consumers effectively on several media platforms that they utilize daily. See reviews here ---------------------------------- Fees: 900,000 UGX (Standard) 700, 000 UGX (Early-bird: On or before 15/04/2018) Tea, Coffee & Lunch provided. ---------------------------------- Venue: Mackinnon Suites, Plot 15 Mackinnon Road, Nakasero, Kampala Uganda ---------------------------------- To register and secure your seat, kindly make payment to: Contact Info: Davies Ssebowa Tel: +256 782851146 / +256 756145184 Email:

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