A marketing plan is a comprehensive blueprint which outlines an organization's overall marketing efforts. The marketing plan can function from two points: strategy and tactics (P. Kotler, K.L. Keller). The going concern drive of every business is based on how effective their marketing plan is. Leading organizations develop and implement marketing plan and strategy to drive sustained growth and profitability. Developing a good marketing plan will help you identify and quantify costs, set price goals, determine potential price outlook, examine production and price risk, and develop a strategy for marketing your products and services offered to your customers- "Ceteris paribus" the significance of the subject cannnot be over-emphasised as it is the'life wire'of any organisation whether large, medium or small. This comprehensive programme will review the elements of marketing, including One-to-One, B2B, CRM, research and analysis tools, distribution channels and pricing. You will learn how each element fits into the overall plan of a business and how to develop and execute your own plans. The program will cover everything from basic fundamentals to the latest trends, and you will develop your own marketing plan to take back to your organization.