Design Thinking the Engagement Experience Around the Year of ReturnGhana marks 2019 as the "Year of Return", to give people living in the diaspora the opportunity to visit Ghana and partake in the celebration of the 400th anniversary of the beginning of Trans-Atlantic slave trade. By December, Ghana expects approximately 500,000 tourists will have participated in the Year of Return program.
In response to a call for programs, different entities and individuals in the tourism and service space have developed programs to engage the diaspora in attempts to provide the right homecoming experience for them. A schedule of programs https://www.yearofreturn.com/event-directory/ shows a number of cultural programs with associated services.
For such a remarkable anniversary event, the activities of Year of Return should provide experiences of deep cultural meaning for the diaspora. Deep meaning from such experiences are more easily achieved if providers are able to empathize deeply with the diaspora.
This month, Design Thinking Ghana Hub, in collaboration with Ghana’s resident diaspora group, Ahaspora, explores how providers can empathize (a core principle in Design Thinking) with the diaspora in order improve on the experience around the services and programs they create and implement.
The session will harness the perspectives of experts who have innovated user experiences using Design Thinking principles, resident diaspora and visiting diaspora about the expectations of the experience of ‘homecoming’, service and program providers about their value propositions they offer and the general audience.
Join this interactive learning experience. See you there!
Date: 29th November 2019
Topic: Design Thinking the Engagement Experience Around the Year of Return.
Location: Stanbic Bank Incubator, Mezzanine Floor, Silver Star Towers, Airport City
Time: 6 Pm-8pm