Mapping Customer’s Journey: The road of success
Typically, when people talk about customer experience (CX) they mean traditional sales and marketing touchpoints along the customer journey (for example, attentive store staff in attractive stores and simple and beautiful apps and websites). In the past, when executed well, CX investments have yielded good results: customer retention and acquisition, increased sales, and loyalty.
But the world has changed. How we interact with brands has evolved and so too has customer experience. Even before Covid-19, digital was already impacting how we all live, shop, work, and play—and the pandemic has upended things even more. Many of the consumer behavioral changes we are seeing today are likely to stay with us for a long time, possibly forever. Some have been in motion for years. Many have now been accelerated
Let’s meet on 30th as we discuss in detail how to build a good customer Journey mapping that will lead to Customer stickiness and eventually bring success to your business.