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Certification in Google Advertising (Pay Per Click & Display)

By Byron Ampofo Akuffo
Thu, Dec 20. 9:00AM - 2:00PM
Odorkor Busia Junction, Accra
past about 1 year
Certification in Google Advertising (Pay Per Click & Display)

Google Adwords, Pay Per Click (PPC)  and Display Advertising are sure platforms for the majority of digital marketing strategies. However, until marketers get things right from the onset they stand to commit mistakes that could be detrimental to their operation.
This training will provide everything you need to know to get an AdWords account up and running. Success awaits you. You will also know how to advertise on google and see them on several websites such as Myjoyonline.com, PeacefmOnline.com Ghanawebonline.com etc.
KEY AREAS
Overview
Getting your system set up
Determining your budget
Picking your keywords
Checking out your competitors
Creating appealing landing page
Setting up your first campaign
Writing your first ad
Fixing in the details
Setting up conversion tracking
 
KEY STUDY OUTCOMES
By the end of this training participants should be able to do the following;
Understand the meaning of PPC
How PPC generate leads
How to use PPC to efficiently generate sales or leads
How to use the Google advertising interface
How to obtain the best quality scores
KEY AREAS
Targeting Options
Display Keywords
Placements
Topic Targeting
Demographic Targeting
Interests and Remarketing
Remarketing & Dynamic Remarketing
Affinity audiences
Custom Affinity audiences
Customer Match
Similar to audiences
Advertising Options
Text Ads
Responsive ads
Image ads
Dynamic ads            
Lightbox ads 
Video ads 
General purpose ads 
Gmail ads 
Setting Up your Ad Campaigns
Creating a Google Display Network Campaign
Selecting your targeting methods
Selecting your advert formats
 
 
Key Study Outcomes
By the end of this training participants should be able to do the following;
Complete knowledge on Display Network
Best strategies & best practices to master your skills
Hands on experience on live campaign
Display Network key features
 Fee GHC 195 
Please contact us for more 0261247613, 0244961950 0302942462

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