Storytelling is a big part of African culture. It has been a major tool for connecting and sharing information for generations. There are many lessons marketing and comms professionals across the continent can learn from the culture and apply to their businesses to help them stand out in the increasingly crowded marketplace.
Join Olugbeminiyi (Bemi) Idowu, Founder/MD of PR & comms consultancy, Talking Drum Communications and Joanna Steele, CEO of digital marketing agency, Dimax for a conversation on how best to engage your audiences with effective storytelling.
Exploring how Marketing and Comms helps African businesses grow
We are living in an age of information and content overload, with more out there than anyone can fully process. Competition for mindshare is fierce and businesses across the continent (and the world) are turning to marketing and communications professionals to help them cut through the noise to reach their target audiences and support business goals.
On the Africa MarCom series, we will bring together experts from various marketing and communications disciplines to explore how they are navigating the evolving African business landscape and share best practice for effective business storytelling.
Join Olugbeminiyi (Bemi) Idowu, Founder/MD of PR & Comms consultancy, Talking Drum Communications and Joanna Steele, CEO of digital marketing agency, Dimax and a wide range of experts for a series of conversations on how to use various marketing and communications tools support business growth.