AfriMass (Africa Media Ad Sales Summit) which is in its 3rd year is a knowledge sharing platform for Advertiser(Brands), Media Enterprise Owners, Content Creators, Event originators, Media Business Executives, Journalists, Ad Agencies, Media Sales Practitioners  and seasoned industry professionals to develop and help empower practitioners on Media Revenue generation geared towards win –win in the Media Marketplace. The 2021 edition has the theme “The Sustainability of Media Revenue post COVID-19” spotlighting the challenges and opportunities in the continuous existence of the media business.