From May 21st to 25th, 2025, the city of Nairobi, Kenya will host the premier event for Africa’s creative and tech industries and women’s leadership. Building on the momentum of our previous summits, the 2025 edition promises to be our most impactful yet, convening visionaries, innovators, and leaders from across Africa and global diaspora communities.

As the “beating heart of East Africa”, Nairobi offers a unique blend of creativity, innovation, and influence—providing the perfect stage to explore the intersection of culture, creativity, commerce, innovation, and Africa's global impact.

The theme for the 2025 Africa Soft Power Summit is, "Africa’s Growth Engine: Aligning the Flow of Money, Innovation, and Global Opportunities". In a world where the geo-economic landscape is rapidly shifting, this year’s summit will spotlight Africa’s tech and creative industries as driving forces in global financial conversations. Discussions will center around four key content pillars, designed to inspire action and collaboration:

1. 
   Capital currents: What direction is global economics flowing in today?


2. 
   Redrawing borders: How are remittances, diaspora partnerships, and fintech innovations converging to drive sustainable development and build resilient economies in Africa?


3. 
   Name and sustain: When going mainstream isn't enough – How can we turn moments of African creative success into sustainable commercial models for growth?


4. 
   Intelligent economics: How prepared are we for the growing role of AI in our business ecosystems? Can innovation, e-commerce, and regulatory care forge a triumvirate of success?

The overall programme – The Remarkable African Women’s Leadership Conference, The Creative & Innovative Industries Conference, and the ASP Gala & Awards – is designed to showcase cutting-edge African and diaspora creativity, and its commercial potential, while maximising interaction and future collaboration amongst individuals and organisations from different sectors.