Dancehall music is facing a crisis, and Ghanaian artist Epixode is here to unpack why. In a recent interview, he highlighted the genre's decline, pointing to industry missteps and a disconnect with local culture as key factors. Once a powerhouse, Dancehall has struggled to maintain its global momentum, especially as Afrobeats takes center stage.
Epixode emphasizes the need for artists to reconnect with their roots and avoid copying Western trends that alienate local fans. Misunderstood rivalries and negative perceptions also hinder Dancehall's growth, affecting sponsorship opportunities. If Ghanaian artists want to revive this vibrant genre, they must evolve and embrace positivity, much like the emerging trends in Jamaica.
