Lyrical Joe is making waves in the music scene by challenging the idea that music videos are becoming obsolete. Speaking on Daybreak Hitz, the Ghanaian rapper expressed his belief that high-quality music videos are essential for building a successful music catalog.

He argues that while visualisers might be trendy, they lack the impact needed to make a lasting impression in the industry. Lyrical Joe emphasizes that labels and audiences look for quality, and a strong visual presence is key to making a mark in the competitive music landscape.