Ghanaian singer Amaarae is calling for a transformative shift in Afrobeats, urging artists to break free from conventional sounds. In a recent interview, she pointed out that the genre has become stagnant, primarily because many musicians are prioritizing profits over creativity.

Amaarae emphasized the need for fearlessness in music, highlighting successful examples like Rema's 2024 album that pushed the boundaries of Afrobeats. She believes that without experimentation, the genre risks losing its excitement and relevance.