Becoming A Digital Marketer

Unlock the real-world skills every modern Digital Marketer needs.

This Masterclass goes beyond theory to immerse you in practical, Africa-focused industry scenarios that show you exactly how top marketers navigate challenges and deliver results.

Learn to break down complex digital marketing concepts, justify and defend your marketing budget, report KPIs that actually drive business decisions, manage agencies for high-performance output, and excel in high-pressure corporate settings.

Six Key Topics:

The sessions will cover six primary components of Digital Marketing which forms the bedrock for any digital strategy & execution, whether it's a big organization or a startup. These are;

1. The PPM (push, pull & mixed) Digital channels Framework 
2. Content Execution & Content Marketing 
3. Search Engine Optimization (SEO)
4. Digital Marketing Strategy 
5. Digital Marketing Campaign planning 
6. Digital Media buying for Paid Advertising

Other topics shall include corporate skills needed to be an outstanding digital marketer, such as;
- How to pitch to a client or your boss
- Justifying your Digital marketing budget/spend
- Monitoring your campaigns for greater success 
- Reporting the right KPIs for bigger impact 
- Managing your in-house digital team 
- Managing your agency for bigger results

Learn pure practical training and case study illustrations on Digital marketing to enhance your skills for your next job, or help you drive profitable marketing for your business.