JayLex 360 has officially rebranded the annual White on Jeans Beach Party held in Cape Coast to 360 Rave. The change reflects a desire to move away from limiting dress codes, allowing partygoers more freedom to express themselves. The new name also captures the essence of the event—delivering a full-circle, all-out party experience that aligns with the 360 lifestyle brand. It’s not just a party anymore; it’s a 360 party vibe.