The Latest Trends in Loyalty in South Africa

By Truth Customer Leadership
Wed, Apr 26. 6:30AM - 11:00AM
Vega The Brand Communications School, Cape Town

During this seminar, we’ll talk through the key takeaways of the current state of customer loyalty behaviour in South Africa and discuss the following topics: - How the loyalty landscape has evolved over the past few years - What the current state of the customer loyalty landscape looks like in South Africa - Top trends in loyalty locally and globally - Factors influencing loyalty programme usage - Why marketers should focus beyond offering just points and rewards - Why men and women are different when it comes to which loyalty programmes they belong too - What do consumers what when it comes to loyalty programmes

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