TikTok for Artists has officially launched in Kenya, providing musicians, labels, and managers with a powerful platform to track their music's performance in real time. With daily-updated dashboards, artists can monitor views, engagement, and audience demographics to understand what truly connects with fans across different regions.

This new tool also offers exciting features like pre-release track saves on Spotify and Apple Music, helping artists build hype ahead of launches. By breaking down fan data by age, gender, and location, Kenyan creators can tailor their content to specific communities, making it easier to grow dedicated followings both locally and worldwide.

TikTok’s initiative marks a major step toward empowering Africa’s creative community, giving artists the insights they need to make smarter decisions and scale their careers globally.