Rapper Sarkodie sounds the alarm on how business interests are reshaping African music. With the industry booming globally and investors pouring in, he warns that true artistry is being lost to a focus on viral hits and streaming numbers.

Music is no longer just about passion and connection, Sarkodie explains. Instead, success is now measured by online trends and TikTok challenges, sidelining artists who create meaningful music simply for the love of it. He calls for a return to nurturing genuine talent that can sustain long-term careers beyond fleeting fame.