Ghanaian creator and entrepreneur Gisela Amponsah is shaking up the fashion scene with her new brand, BYYWOMEN, launching September 6th. Designed for women who live life on their terms, BYYWOMEN blends comfort and style, making every piece feel like a second skin. The debut collection, ORA, highlights feminine energy with vibrant, elegant, and bold styles inspired by the aura women radiate when confident and comfortable.

BYYWOMEN is more than clothing — it’s a celebration of ambition, strength, and everyday moments. With plans to expand into lifestyle essentials, the brand aims to grow alongside women, supporting every stage of their journey with versatile, flattering designs.