Big Ghun, Ghanaian filmmaker and rapper, shines a light on YouTube as a vital launchpad for African filmmakers, but stresses it’s only the beginning, not the final stop. He argues that while YouTube offers a flexible platform for emerging talent to grow and connect with audiences, it shouldn’t define the entire future of African cinema.

Filmmakers are encouraged to explore diverse distribution channels that align with their unique visions and goals. Big Ghun highlights the importance of expanding beyond YouTube to unlock the full potential of African film, emphasizing choice and creative freedom over limiting industry conversations to a single platform.