Ghana’s digital landscape is evolving rapidly. With mobile internet usage surging, social media becoming central to everyday life, and e-commerce gaining traction, businesses must adapt to the digital habits of the Ghanaian consumer. This session unpacks the latest insights from the Digital 2025 Ghana Report, offering strategic perspectives for marketers, entrepreneurs, policymakers, and digital professionals.

Fri. 27th June, 2025
1:00pm prompt
Rate: Ghs250 only
Delivered on Zoom

What you will learn: 
• Key digital statistics for Ghana in 2025
• Internet and mobile penetration trends
• Most-used social media platforms and their implications
• Emerging content consumption patterns
• E-commerce adoption and digital buying behavior
• Cybersecurity and data privacy frameworks
• Challenges and opportunities in Ghana’s digital growth
• Digital transformation trends in key sectors
• What global platforms (Meta, Google, YouTube) mean for local businesses
• Actionable insights for marketing, innovation, and service delivery
• Case studies of digital success in Ghana
• Future outlook: where is Ghana’s digital economy headed? 

Who are the targets:
Marketing Managers, Business Executives, Public Sector Leaders, Entrepreneurs, Digital Strategists, Communication Professionals, Researchers, NGO Program Officers, and anyone seeking a deep understanding of Ghana’s digital environment for 2025 and beyond.

Facilitators:
Maximus Ametorgoh, Lead Facilitator, Institute of Digital Marketing
Stephen Boadi, Lead Enabler, Enable Growth Consult.

For more information:
Call/WhatsApp: 0244767801, 0264887887